Design review draft · July 2026 · internal, not linked anywhere public
Full Coast & Casa issue: hero, Read / Watch, Agent + Coco Spotlights, WASHED. offer band. Hero and closing photos are template stock, to be swapped for our own shots. Bracketed text = placeholder copy.
View Email 1The "day in the life" rewrite: hour-by-hour timeline from morning swim to sunset, ends at the honest town-comparison article. All photos ours.
View Email 2Three photo-card paths: buy/sell, visit first, own and earn. Default branch of the day-7 split.
View Email 3AThe property-management branch: two promises (we handle all of it / you see every number) and a free revenue projection offer. Goes to leads from the PM or valuation forms instead of 3A.
View Email 3BThe earlier, quieter letter-style version, kept for comparison.
View Concept ACandidate hero photos pulled from our own listings. We need picks plus a true one-line caption for each winner (what it actually shows). Nothing gets captioned without confirmation.
View contact sheetHow to give feedback: copy edits go in the shared Google Doc (Steve has the link). Design reactions, photo picks, and captions: reply by email or WhatsApp. The hero photo and its caption in the preview are placeholders until picks come back.